THE NICHE OF IT ALL

Captured the fall colors in the Driftless Area along the Mississipi River between Minnesota and Wisconsin.

niche • /niCH,nēSH/

a subgroup of a broader target audience that shares specific needs, interests or characteristics.

It’s hard for a creative person with too many interests to pick a niche. My interests are my children, or whatever Daenerys said.

You can’t just pick one!

If there is a technical reason to choose a niche, it helps you focus on one thing at a time. It also makes things like SEO a lot easier, too. Being a creative hopefully means you’re sharing the things that you create, so it’d be nice if you made it easier for people to find you, right? But you don’t want to get so specific and put yourself left of left field, either! And what about being (in my Beyoncé voice) UNIQUE?! That has to count for something!

I wish it were as easy as putting all of your interests into a mixing bowl, dumping it in a square pan, popping it in the oven and in 20-25 minutes you’ve baked your perfect niche cake. Every interest and passion you have combined together that is tasty, interesting and easily digestible.

Unfortunately, I had to take the last delicious route and put pen to paper. Writing down what I enjoy, what are my passions and what makes me…me. I could list every interest and adjective I came up with, but I’ll spare you and just share a slice of the hypothetical niche cake. My niche is language learning, but with a cultural and inclusive twist.

By combining my love for languages (and the search for more Black people in the language learning community), personal growth, filmmaking and my personal life experiences, I think I have something that is familiar, yet has that little extra something that I can bring to the table.

There’ll be some projects I’ll be sharing on this site, like a Spanish diary Youtube channel as well as something I’ve been working on for a long time with my sister. So, so much to be excited about and I can’t wait to share it!

The work continues.

-WM